If you want to get some sense of what the new, small South African black business elite think about itself as a class, visit the website of glossy Johannesburg magazine, “Afropolitan.” With a very small circulation (+7000) which is a comment on the size of the black elite, the magazine claims most of these–80%– are “black executives.” The content is a mix of political articles, Donald Trump-type business advice, travel tips, fashion spreads and corporate ads. The magazine, strangely, is part of the brand of radio station Khaya FM (you can listen online here), which audience goes much broader than this small class.
How the magazine’s editors and marketing department describes it:
“… The Afropolitan is a cultural publication that incorporates lifestyle and business elements for the modern citizens of the world who have their body, mind, and soul firmly rooted on African soil. Not quite your regular read, the Afropolitan magazine provides thought-provoking, intelligent and witty insights and opinions on popular culture, music, literature, business, finance and politics. Always prepared to push the envelope just a bit further, the Afropolitan will appeal to anyone with a buoyant African spirit and tenacity, as well as a thirst for learning something new and out of the ordinary.“
You can read entire issues here (you have to register; it’s free)